The objective of the out-of-home campaign for Audi was to create awareness in the OOH space for the launch of Audi’s ‘New Q3 Variant’. The OOH campaign attempted to showcase, in an impactful manner, what one can do with Audi’s Quattro all-wheel-drive technology.
In a cluttered market where several marketers make several claims, the challenge for ‘discover Quattro’ campaign was to clearly and directly inform customers on the most important factor they should consider while buying an SUV, which is the ability of SUV to dominate the road under various challenging conditions.
A true blue SUV must be able to provide higher useable power, greater grip, and must inspire confidence in the person sitting in the driver’s seat.
Through the OOH campaign, we attempted to showcase Audi’s Quattro all-wheel-drive technology. Since SUVs are all about being outdoorsy, showcasing the product close to the real world made doing an outdoor specific campaign even more appealing.
Large media formats helped create impact and key media placements were carefully selected in the city that ensured never-to-be-missed visibility for the brand.
The entire campaign was aimed at creating impact and staying up to showcase Audi’s Quattro all-wheel-drive technology and the new Q3 brand imagery. The campaign performed well with 250k reach in 7 days on the 14 routes across the city of Riyadh.
The campaign to create awareness for the launch of Audi’s ‘New Q3 Variant’ in Riyadh worked exceptionally well with the right kind of communication carried with the right approach.Audi’s Quattro all-wheel-drive technology was showcased in the campaign with the new Q3 brand imagery on 14 high-traffic roads on the city of Riyadh that worked wonders for the brand in creating awareness about their newest model.
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