Unlock customer data. OOH is not a black box anymore.
Information about a specific device’s whereabouts at a certain point in time.
Mainly through apps that are downloaded and used on smartphones The apps collect this information using an SDK.
To capture, analyze and measure vehicle traffic, geo-location behaviors and demographics across OOH locations.
Understand the profile of audiences at specific sites
Rebuild your plans and retarget your audiences through digital channels
Utilizing household data, we create rich population profiles and understand the types of people that live in particular areas – their demographics, consumer behaviours, attitudes, and more.
Using mobile location data, we identify movement and activity patterns that help us understand how and why people travel – their pathway, mode, volume, frequency, motivation and destination.
We then contextualize population movement alongside audited inventory to quantify audience exposure metrics – the proximity, dwell time, opportunity-to-see, and likelihood-to-see.
All of this data is then combined to determine the specific metrics for a unit – impressions, composition, reach and frequency – against each of the target audiences exposed.
To monitor the OOH impact in an integrated advertising campaign, you need an accurate measurement of the exposure that an outdoor marketing signage can have. Saudi Signs Media resolves this problem by using state-of-the-art technology such as object training and motion detection. Our outdoor advertising signs are fitted with sensors that record traffic direction and real-time vehicle analytics on a cloud-based dashboard. With this information, you can analyse coverage data, step up OTS and GRP, plan and commercialize OOH, using metrics that are used for any other advertisement media.
At Saudi Signs Media, we help you formulate the best integrated marketing campaign for your brands. Our creative and intelligent analytic innovations and techniques offer you easy access to OOH effectiveness measurements. We can equip you to calculate your out-of-home advertising ROI, plan your outdoor marketing budget efficiently, and allow you to utilize our superb distribution network. Collaborate with us to create an immersive brand experience that is irresistible and unique.
60th Street Saudi Signs Building. P.O. Box 18196 Jeddah 21415
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